WHAT I'VE WORKED ON..

 

Research and Innovation

 

Seek: Enhancing experiences

PRODUCT DESIGN, DIGITAL, WEARABLE TECH

newdimension-cover.jpg

New Dimension of Reality

RESEARCH, STRATEGIC FORESIGHT

 
 

FORESIGHT AND STRATEGY

UPS: Recycle, redesign and repurpose

SYSTEM MAPPING, PRODUCT DESIGN

 

Hasbro: CSR and opportunities

STRATEGIC FORESIGHT, DESIGN THINKING

aurelia-cover.jpg

Designing future frameworks

STRATEGIC FORESIGHT, DESIGN THINKING

PRODUCT DESIGN

digi-port-01.jpg

Digital Design

WIREFRAMES, PROTOTYPES, UX, UI DESIGN

Portable Food tray

USER EXPERIENCE, PRODUCT DESIGN

Haircare for people with arthritis

RESEARCH, PRODUCT DESIGN


CLIENT PROJECTS

 

Public sector

 Managed and worked on a digital transformation and service design project for the Government of Ontario. Conducted in depth usability tests with various benefit program recipients across the province and developed strategic methodologies and to improve user experience, create a more holistic digital experience and better their organizational functioning and processes.

 

Insurance

Worked on an online insurance comparing service to increase conversions by improving user experience by aligning their cross functional teams to organizational goals and improving the product and interface. Analyzed various data sets to learn user behavior on the platform which informed potential changes that were implemented in the system.

 

Entertainment and Gaming

Worked on a social sporting app for the Indian market, where users could create curated content while games were happening live and share with peers and on social channels to create a sense of community. Worked on studying the core problem of end users, and developing strategies and flows to develop an MVP.

Worked on another app that generates tailored stories that can be shared with users intimate circles through gamification and interactive engagement, where I created UI elements and screens.

 

INDUSTRIAL

Worked on improving service delivery by mapping out organizational roles and responsibilities for a manufacturer who manufactured certain parts of a motor pump. Worked with factory staff and studied about machinery used in physical locations (factories) and the systems the factory staff used to communicate with each other to maintain records and updates of performance, defects, attendance, etc. Defined solutions for effective communication between factory staff and managers while receiving data from the machines through some level of automation.