WHAT I'VE WORKED ON..
Research and Innovation
FORESIGHT AND STRATEGY
Managed and worked on a digital transformation and service design project for the Government of Ontario. Conducted in depth usability tests with various benefit program recipients across the province and developed strategic methodologies and to improve user experience, create a more holistic digital experience and better their organizational functioning and processes.
Worked on an online insurance comparing service to increase conversions by improving user experience by aligning their cross functional teams to organizational goals and improving the product and interface. Analyzed various data sets to learn user behavior on the platform which informed potential changes that were implemented in the system.
Entertainment and Gaming
Worked on a social sporting app for the Indian market, where users could create curated content while games were happening live and share with peers and on social channels to create a sense of community. Worked on studying the core problem of end users, and developing strategies and flows to develop an MVP.
Worked on another app that generates tailored stories that can be shared with users intimate circles through gamification and interactive engagement, where I created UI elements and screens.
Worked on improving service delivery by mapping out organizational roles and responsibilities for a manufacturer who manufactured certain parts of a motor pump. Worked with factory staff and studied about machinery used in physical locations (factories) and the systems the factory staff used to communicate with each other to maintain records and updates of performance, defects, attendance, etc. Defined solutions for effective communication between factory staff and managers while receiving data from the machines through some level of automation.