ABOUT ME

 
 

I am passionate about tackling complex challenges in a collaborative and human-centric way,  combining service design and strategic thinking. I work well with interdisciplinary teams to shape memorable and impactful user experiences by translating latent user needs into actionable design strategies that yield positive business results.  

 
 
 
 
 
 
 

WORK EXPERIENCE

CURRENT

Strategist and Researcher at Say Yeah

PAST

Industrial Designer at Bridge Factory

Designer at Bitebank Media 

EDUCATION

Bachelor of Design in Industrial Design (BDes) at OCAD University. Toronto, Canada.

Digital Design (Intro and Advanced) at HackerYou. Toronto, Canada.

 
 

My design methodology experience allows me to develop frameworks of thinking to create holistic and engaging human-centric experiences. My expertise lies within research, strategy, design, and analytics. I am well experienced in aligning and executing throughout the various stages of a project from initial product planning, product architecture, journey mapping, building prototypes, to validation and testing, making sure the product is successful for the end user and client. 

I have spent the last 5 years designing and developing innovative tangible and digital products, including lifestyle and educational platforms, healthcare products, toys for children, and simple everyday products. My background in Industrial Design has helped me to develop strong problem solving skills, applied to consumers of various stripes, including youth, adults and aging users, all with varying cognitive, physical, and linguistic needs. In my spare time, I enjoy trying new food, traveling and delighting in exploring new places wherever I am.